Social Media & Web Marketing
Turn Clicks into Careers. Build Brands That Sell.
📅 Duration: 15 Months
📝 Criminal Record Check (CRC) Required
Why Social Media & Web Marketing Matters
In today’s digital-first world, businesses thrive or fail based on their online presence. From small local shops to multinational brands, everyone needs digital storytellers and marketing strategists who understand how to grow online communities, attract loyal customers, and boost sales through targeted campaigns.
That’s where Social Media & Web Marketing professionals come in — and why they’re in high demand.
Employers hire trained specialists because they:
Build brand visibility through engaging content
Manage multi-channel marketing campaigns (Facebook, Instagram, TikTok, etc.)
Analyze website traffic, user behavior, and conversion rates
Drive sales through ads, email campaigns, and SEO
Whether it’s launching a product, growing an e-commerce site, or creating viral content — this role is now central to business success.
What Skills Will You Learn?
Over 15 months, you’ll gain a mix of creative, technical, and strategic skills, including:
Social media platform strategies (Instagram, LinkedIn, TikTok, YouTube)
Graphic design basics (Canva, Adobe tools)
Web content writing and copywriting
SEO (Search Engine Optimization) & SEM (Search Engine Marketing)
Google Ads, Meta Ads, and campaign setup
Google Analytics & social media insights
Email marketing and CRM platforms
Website and landing page optimization
Brand storytelling and personal branding
Influencer marketing and digital PR
Budgeting, campaign planning, and performance tracking
By the end, you’ll know how to plan, execute, and report on full marketing campaigns — skills highly sought after in marketing departments and agencies.
Career Ladder: Where Can You Go?
| Career Level | Job Title |
|---|---|
|
Entry-Level |
Social Media Assistant, Digital Marketing Coordinator |
|
Mid-Level |
Social Media Strategist, Content Marketing Specialist |
|
Senior-Level |
Marketing Manager, Digital Campaign Manager, SEO Lead |
|
Advanced Roles |
Director of Marketing, Brand Strategist, CMO (Chief Marketing Officer) |
Many graduates also start freelance businesses or digital agencies, working with multiple clients while building their brand.
Who Should Take This Program?
This diploma is ideal for:
Creative thinkers who love content, trends, and storytelling
People who spend time online and want to turn that passion into a career
Small business owners and entrepreneurs wanting to market their own brand
Newcomers or recent grads looking to enter Canada’s growing tech/marketing sector
Career changers looking to switch from retail, hospitality, or admin into digital careers
If you enjoy using Instagram, YouTube, or TikTok — or if you’re curious about how ads follow you online — this program turns that curiosity into a powerful career path.
Why You Choose This Program?
📱 Learn both organic and paid marketing strategies
💡 Develop a portfolio of campaigns, graphics, and reports
🧑🏫 Learn from industry professionals with real-world experience
📄 Receive resume, LinkedIn, and interview coaching tailored to marketing roles
🚀 Access to internships, job leads, and mentorship after graduation
Ready to Begin Your Journey?
At Career 4X, we help you take the right steps with personalized admissions guidance, grant eligibility support, and job-readiness training.
📞 Contact Us for a Free Discovery Call to learn:
Which colleges offer this program
How to qualify for Alberta Government grants
What the admissions process looks like (Standard or Mature Student path)
How long it will take based on your learning mode
What career coaching and job placement support you’ll receive
🔗 Reach out now to unlock your future in Accounting & Payroll.
📧 support@career4x.com | 📞 (204)903-0092 | Fill the form below…