Social Media & Web Marketing
Turn Scrolls into Strategy. Become a Digital Voice for Brands.
🕒 Duration: 6 Months
📝 Criminal Record Check (CRC) Required
Why Social Media Specialists Are in Demand
In an era where billions of people spend hours each day online, social media is the front door of every business. Whether it’s announcing new products, engaging customers, or building brand awareness — organizations rely on social media specialists to communicate their message clearly and consistently.
From startups to global brands, employers hire Social Media Specialists because they:
Craft attention-grabbing posts, stories, and campaigns
Manage and grow audiences across platforms (Facebook, Instagram, TikTok, LinkedIn)
Track performance and engagement analytics
Build trust and customer loyalty through consistent messaging
Respond to trends in real time with strategic content
This certificate provides the essential skills to enter this fast-paced and creative industry.
What Skills Will You Learn?
Over 6 months, students gain hands-on, practical knowledge in:
Social media platform tools (Meta Business Suite, Creator Studio, TikTok, X)
Scheduling and automation tools (e.g., Buffer, Hootsuite, Later)
Creating branded visual content using Canva or basic Adobe tools
Content calendar development and campaign planning
Hashtag strategy and audience targeting
Analytics and engagement tracking
Community management and social listening
Influencer outreach and campaign support
Intro to digital advertising and promoted posts
By the end of the course, you’ll be able to manage real-world brand accounts and confidently support marketing teams.
Career Ladder: Where Will You Start & Grow?
| Career Level | Job Title |
|---|---|
|
Entry-Level |
Social Media Assistant, Content Creator |
|
Mid-Level |
Social Media Coordinator, Community Manager |
|
Senior-Level |
Social Media Strategist, Brand Content Manager |
|
Advanced Roles |
Digital Communications Lead, Marketing Director |
Many students also launch freelance services, managing multiple clients as content specialists or consultants.
Who Should Take This Program?
This certificate is perfect for:
Young professionals or recent grads looking to enter the marketing field
Career changers with a creative spark or interest in digital trends
Small business owners who want to grow their brand online
Anyone who enjoys platforms like Instagram, TikTok, LinkedIn, or YouTube
People with communication or writing skills who want to apply them online
If you love crafting engaging content or storytelling through visuals — this course gives you a pathway to make it your profession.
Why You Choose This Program?
- 💡Fast-trackFast-track 6 months Specialization program.
📄 ATS-Optimized Resume & Cover Letter tailored to social media roles
💼 LinkedIn Profile Revamp (optimized for keywords, portfolio links, and branding)
🎤 Mock Interviews with real-time feedback using STAR method and social media-specific questions
🇨🇦 Canadian Workplace Readiness — understand how employers think, hire, and expect you to communicate
📚 Job Search Toolkit — outreach email templates, job tracking spreadsheets, and networking scripts
🔄 Internship Opportunities where available, to gain local experience
🧭 Ongoing Coaching Support even after graduation — we don’t stop until you’re job-ready
This support ensures you’re not just certified — you’re confident, prepared, and employable in a competitive industry.
Ready to Begin Your Journey?
At Career 4X, we help you take the right steps with personalized admissions guidance, grant eligibility support, and job-readiness training.
📞 Contact Us for a Free Discovery Call to learn:
Which colleges offer this program
How to qualify for Alberta Government grants
What the admissions process looks like (Standard or Mature Student path)
How long it will take based on your learning mode
What career coaching and job placement support you’ll receive
🔗 Reach out now to unlock your future in Accounting & Payroll.
📧 support@career4x.com | 📞 (204)903-0092 | Fill the form below…