Business & Digital Marketing Management

Turn Ideas into Impact. Master Marketing in the Digital Age.
📅 Duration: 10 Months

 

In today’s online-first world, digital marketing is the engine behind every growing business. From social media campaigns and email newsletters to Google ads and SEO, businesses rely on skilled professionals to attract, engage, and convert customers in a competitive digital space.

Companies aren’t just looking for marketers anymore — they’re looking for marketers who understand business strategy, branding, and analytics. That’s where this program comes in.

Why Employers Hire Business & Digital Marketing Managers

Companies hire professionals in this field to:

  • Grow their online presence and drive website traffic

  • Generate leads and conversions through paid ads and organic content

  • Build brand identity and trust through storytelling and consistency

  • Track marketing ROI using data and analytics

  • Develop and execute strategic marketing plans

From startups and nonprofits to retail giants and B2B services, every organization needs someone who knows how to market in a digital economy.

What You’ll Learn in the Program

This diploma gives you a full suite of business and digital marketing skills, including:

  • Digital marketing fundamentals (SEO, SEM, social media, content strategy)

  • Business strategy, planning, and branding

  • E-commerce operations and analytics

  • Google Ads, Facebook Ads, and paid media

  • Email marketing, automation, and campaign optimization

  • Data analytics and reporting tools (Google Analytics, dashboards)

  • Marketing research and consumer behavior

  • Project management and budgeting in marketing campaigns

  • Tools: Canva, WordPress, Meta Ads Manager, Google Workspace, Excel

Career Ladder: Your Path in Digital Marketing & Business

Career Level Job Title
Entry-Level
Digital Marketing Assistant, Marketing Coordinator, Social Media Assistant
Mid-Level
Digital Marketing Specialist, Content Manager, SEO Analyst, Brand Strategist
Senior-Level
Marketing Manager, Digital Marketing Manager, Growth Strategist
Advanced Roles
Director of Marketing, VP of Digital Strategy, Chief Marketing Officer (CMO)

Who Should Take This Program?

This program is ideal for:

  • Creatives who want to turn their ideas into real business impact

  • Career changers looking to enter a future-proof, tech-savvy industry

  • Entrepreneurs who want to market their own products or services

  • Students who love writing, visuals, design, or analytics

  • Immigrants and newcomers looking for a flexible, global career path

  • Anyone curious about how ads, websites, and brands actually drive business growth

If you’re tech-savvy, creative, and results-driven, this is your launchpad.

Why You Choose This Program​?​

  • ⏱️ 10-month diploma – Fast, focused, and career-ready

  • Criminal Record Check (CRC) required

  • 💡 Taught by marketing professionals with real-world industry experience

  • 💻 Learn using real tools: Google, Meta, Canva, WordPress, email platforms

  • 💬 Small class sizes and personalized learning

  • 💼 Post-graduation support for resumes, interviews, and LinkedIn branding

Ready to Begin Your Journey?​

At Career 4X, we help you take the right steps with personalized admissions guidance, grant eligibility support, and job-readiness training.

📞 Contact Us for a Free Discovery Call to learn:

  • Which colleges offer this program

  • How to qualify for Alberta Government grants

  • What the admissions process looks like (Standard or Mature Student path)

  • How long it will take based on your learning mode

  • What career coaching and job placement support you’ll receive

🔗 Reach out now to unlock your future in Accounting & Payroll.
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